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Keynotes and boardroomsThe new demand game.
The old game was volume: more leads, more touches, more noise. Buyers stopped playing it. The new game is trust, and clear consistent and readily available information. Talks for leadership teams, sales kick offs, investor days and industry stages.
Three formats, one argument.
Every session is built to leave the audience with something they can act on in the week after, not just a memory of a good hour.
The new demand game
Why volume stopped working, what buyers now reward, and the five places a revenue engine leaks trust without anyone noticing. For leadership audiences, sales kick offs and investor events.
30 to 45 minutes · Q&A optional
Map the buyer journey
A working session in which a leadership team maps its own buyer journey end to end, finds the two places value is leaking between teams, and leaves with a named owner for each.
Half day · up to 20 participants
What the leak costs
For boards and investors. How to read a marketing function from the outside, what the common failure patterns mean for a portfolio company, and which move to fund first. Direct, numerical, no slides that cannot be defended.
90 minutes · board or portfolio review
Audiences have included leadership teams in cyber security, governance and legal technology, PE portfolio reviews, and industry conferences across the UK, Europe and North America. [Craig to add two or three named events.]
What a room takes away.
| You get | What that means |
|---|---|
| A tailored version | A pre call to understand the audience, the numbers they live with and the argument they need to hear. No stock deck. |
| No gated follow up | The thinking is given away in the room. Nothing is held back for a follow up sale. |
| A straight answer on fit | If the audience is wrong for the talk, I will say so on the pre call and suggest someone better. |
Book Craig for a date.
Tell me the audience, the date and what you need them to leave believing. I will come back within two working days.
Enquire about a date Need a bio or a photo first? Press & media kit.